The end-to-end customer journey starts with the problem/search stage. The customer realizes there is a problem/need,  and researches the problem and its solution. The next stage is discovery/education. In this step, the user discovers your product and learns more about your company. In the conversion stage, the customer makes a decision to either sign up or purchase the product/service. The last stage is ongoing usage, where the customer becomes an active user.


Edit this diagram in Gleek

E2E customer journey diagram code in Gleek

/g Problem/search
Start–>Customer realizes there is a problem
Customer realizes there is a problem–>Customer researches problem
/g Discovery/Education
Customer researches problem–>Your product is discovered
Your product is discovered–>Customer learns more about your company
/g Conversion
Customer learns more about your company–>Makes decision on sign up
Customer learns more about your company–>Makes decision on buying the product
/g Ongoing usage
Makes decision on sign up–>Customer becomes an active user:queue
Makes decision on buying the product–>Customer becomes an active user:queue

About Flowcharts

A flowchart, or flow chart, is a type of diagram that shows a step-by-step view of a process. Flowcharts document the tasks and decisions needed to achieve a specific goal. A basic flowchart is easy to make and understand. Businesses, engineers and software designers often use flowcharts to diagram their ideas.

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